Personalization is an increasingly popular marketing technique that businesses are using to engage their customers and increase their loyalty. By tailoring messages and products to individual consumers, businesses can create a more personalized experience that resonates with their customers. However, personalization can also have its downsides. In this article, we will explore the impact of personalization on marketing, why companies struggle with this topic, and how businesses can benefit from implementing personalization ethically. Why Should the Reader Care About This Topic? As a consumer, you have likely experienced personalized marketing messages and products from businesses. Personalization can make your shopping experience more convenient and enjoyable by showing you products that align with your preferences and interests. However, there is a fine line between personalization and intrusion, and businesses must use personalization ethically and responsibly to avoid crossing that ...